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Perspective·5 min read

"Global talent" isn't about saving money

SO
Sam Okonkwo
Co-founder, Keyboard Goblins · April 3, 2026

Let's get the awkward part out of the way: yes, hiring someone in another country often costs less than hiring an equivalent person in San Francisco or New York. That's real, and it's fine to be glad about it.

But if it's your only reason, you're going to have a bad time. Here's why.

Cheap is a race you lose

If you hire on price alone, you optimize for price, and you get what you optimize for. You'll find someone cheaper, then someone cheaper than that, and somewhere along the way the work quality falls off a cliff and you've spent more cleaning it up than you ever saved.

The companies that get burned on "offshore development" almost always started from the rate. The ones who succeed started from the person.

The actual reason is simpler

Here's the thing that's genuinely true and somehow still underrated: most great engineers, designers, and builders do not live in the five expensive cities US companies hire from.

There are brilliant people in Kraków and Nairobi and São Paulo and Manila who would be a top candidate anywhere, and who you will never meet if your search radius is "people who already live within commuting distance of our office, or want to." When you widen the search, you're not lowering the bar. You're finally looking at the whole field.

That's the pitch. Not "the same work for less." It's "access to people you couldn't otherwise hire."

What changes when you think this way

When you hire for the person instead of the discount, a few things shift:

  • You pay a fair rate, not the floor. Fair rates keep good people around. The floor guarantees turnover.
  • You care about timezone overlap and communication, because you're building a working relationship, not extracting cheap hours.
  • You invest in onboarding, because you've hired someone you actually want to keep.

None of that is unique to hiring abroad. It's just good hiring. The geography is incidental.

So what about the savings?

They're real, and they're nice. Treat them as a side effect of a good decision, not the reason for it. The companies that do this well end up spending a bit less and hiring better — but only because they refused to make it about the money first.

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